EVENT

CLAS OHLSON 2025

When Clas Ohlson gathered the entire organisation to kick off a new financial year, the goal was clear: to create a shared experience that would inspire, build pride, and strengthen the team spirit moving forward.

Under the theme “How we win again”, we produced a two-day event at Tegera Arena in Leksand – merging kickoff and New Year celebration into one cohesive experience filled with energy, reflection, and festive sparkle. We were trusted with the full production – from creative concept, content and stage design to technical solutions, logistics and supplier coordination. In close collaboration with Clas Ohlson’s project team, we crafted a tailored experience that blended strategy with emotion. The programme was filled with memorable moments: • Adventurer Annelie Pompe shared insights on courage, focus, and mental strength • Hockey star Joel Lundqvist surprised the crowd as guest of honour – wearing a Leksand jersey and a big smile • Exciting product launches and forward-looking visions from CEO Kristofer Tonström • A glittering New Year party featuring a custom-made Clas Ohlson skirt, sauna dancing and sparkling surprises. But perhaps most importantly: two days filled with laughter, engagement and genuine warmth – truly strengthening the bonds across the organisation.

‍CREATIVE CONCEPT / PRODUCTION / PROJECT LEAD / EVENT DESIGN & DECOR / TECHNICAL PRODUCTION / SCRIPT & SPEAKER COACH / IMPLEMENTATION & SHOWCALLER

"Kickoff & New Year Celebration at Tegera Arena"

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