From Render to Reality
When Volvo took part in the Gothenburg Half Marathon, Lundström Event was commissioned to develop the brand's event area with a focus on visitor experience, functionality and employer branding. Starting from an initial concept, we created an environment where runners and employees could gather before and after the race. The space was designed to feel open, welcoming and true to Volvo's brand while accommodating the high volume of guests throughout the day.
Our scope included spatial design, furniture, greenery and the overall visual expression. The ambition was to create a place where people wanted to spend time, recharge and connect in an environment that reflected Volvo as an employer. From the first concept sketches to a vibrant event space filled with people, the result was an area that captured the energy of race day while demonstrating how thoughtful event design can strengthen a brand experience.
Transforming a fountain area into a welcoming oasis - A paradise for sore feet and tired legs!
